Lum_Lab built Skin Club’s brand, site, and marketing from the ground up, blending beauty, strategy, and performance. A full-stack launch that delivered impact from day one.

The Backstory

Skin Club isn’t just another facial bar, it’s a lifestyle space. Combining expert skincare, tailored treatments, and a no-fluff attitude, the founders set out to create something different: a membership-based skincare studio where results, culture, and community come together.But before opening their doors, they needed everything — name, identity, voice, site, strategy. A complete brand experience, built from scratch.

Our Approach

We delivered a fully integrated launch — from brand to build to visibility.Core elements included:Visual Identity A bold but minimal brand system: high-contrast wordmark, soft neutrals, clean grids, and elevated editorial typography — signaling trust and style in equal measure.

Web Experience A custom Webflow site, designed to convert. Fast, responsive, and built with structured SEO foundations to support growth from day one.

Content Marketing We launched the Skin Club Magazine — an editorial-style blog showcasing skincare education, lifestyle content, and SEO-targeted articles. This wasn’t filler — it was a strategy for authority, relevance, and organic discovery.

Paid Media Targeted PPC campaigns across Google and Meta channels drove immediate visibility, traffic, and member signups — supported by geo-targeted creative and keyword strategy.

Social & Print A curated Instagram grid and branded print assets created consistency across every customer touchpoint — digital and physical. The brand lived in the studio just as beautifully as it did online.

The Result

Skin Club launched with a complete brand and marketing engine — stylish, strategic, and scalable.Strong engagement and bookings from day one

Ongoing organic traffic growth through SEO and content

Positive community response and a growing loyal member base

A digital and in-person experience that felt fully aligned

“Working with Lum_Lab was a game-changer for Skin Club. They didn’t just create a brand; they built an experience that resonates with our audience. From strategy to design, every detail was carefully crafted to position us uniquely in Miami’s beauty scene. Their expertise in marketing, branding, and digital execution made our vision come to life seamlessly.”
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— Katrin Shina, Founder & CEO

FAQ

How much do your services typically cost?

We work with hourly rates, usually around $80 per hour, depending on the scope of work and the size of the project. This pricing model ensures you only pay for the services you need, making our solutions both flexible and cost-effective.

How long does a project usually take?

It depends on the project, but thanks to our experience with early-stage startups and operating as a one-person team, we have developed very speedy yet efficient methods. Sales materials, blog posts, and other content materials can often be completed within a day, while other projects may take a few days to a week. We ensure clear milestones and a timeline that respects your urgency, without ever compromising on the quality.

What industries do you specialize in?

We have extensive experience across various industries, including media tech, fintech, hotel tech, art tech, chemtech and many more. Our diverse background allows us to adapt our strategies and execution to meet the unique needs of different sectors.

Do you offer long-term contracts?

No, we specialize in on-demand marketing services with no retainers or long-term commitments. This allows you to scale our involvement up or down based on your needs, ensuring flexibility and cost efficiency.

Can you help with both strategy and execution?

Absolutely. Unlike many consultants who only provide strategies, we offer hands-on execution to ensure that our plans are effectively implemented. This combination guarantees that you get practical results, not just theoretical advice.

How do you handle urgent projects?

We understand that startups often face tight deadlines. Our experience with fast-paced environments allows us to manage urgent projects efficiently. We provide quick turnarounds while maintaining high quality, ensuring your needs are met promptly.

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