Grain partnered with Lum_Lab to build and run full-stack marketing without hiring in-house. From brand to content to growth, we provided on-demand support that scaled with the company’s needs.

About Grain

Grain offers an end-to-end embedded cross currency solution that enables software platforms and marketplaces to eliminate FX risk for their customers. Their automated tool enables customers to lock rates and move funds across borders without the hassle of banks and brokers.

The Challenge

Grain, a fintech company innovating in embedded finance, needed to build its brand, digital presence, and go-to-market engine from the ground up. In its early days, Grain required a full marketing foundation — strategy, execution, positioning, and growth, but as the company matured and shifted its focus toward product development, maintaining an in-house marketing team became resource-heavy and misaligned with its evolving needs.

Our Role

Nora began as Grain’s first marketing employee, setting the brand foundation and leading the creation of its full marketing operation. As Grain grew, the team transitioned to LumLab as an on-demand marketing partner, ensuring continuity without the fixed overhead of a full-time team.Key Areas of Support:Brand & Messaging: Led brand development and positioning from the earliest stage

Website & Digital Presence: Designed and launched Grain’s website and social media presence

Content Marketing: Built and managed the company blog and newsletters

Partner & Growth Marketing: Drove collaborations, performance campaigns, and event strategy

Ongoing Support via LumLab: Continued support for content marketing, social media, and PR efforts after transitioning from in-house to external partner

FAQ

How much do your services typically cost?

We work with hourly rates, usually around $80 per hour, depending on the scope of work and the size of the project. This pricing model ensures you only pay for the services you need, making our solutions both flexible and cost-effective.

How long does a project usually take?

It depends on the project, but thanks to our experience with early-stage startups and operating as a one-person team, we have developed very speedy yet efficient methods. Sales materials, blog posts, and other content materials can often be completed within a day, while other projects may take a few days to a week. We ensure clear milestones and a timeline that respects your urgency, without ever compromising on the quality.

What industries do you specialize in?

We have extensive experience across various industries, including media tech, fintech, hotel tech, art tech, chemtech and many more. Our diverse background allows us to adapt our strategies and execution to meet the unique needs of different sectors.

Do you offer long-term contracts?

No, we specialize in on-demand marketing services with no retainers or long-term commitments. This allows you to scale our involvement up or down based on your needs, ensuring flexibility and cost efficiency.

Can you help with both strategy and execution?

Absolutely. Unlike many consultants who only provide strategies, we offer hands-on execution to ensure that our plans are effectively implemented. This combination guarantees that you get practical results, not just theoretical advice.

How do you handle urgent projects?

We understand that startups often face tight deadlines. Our experience with fast-paced environments allows us to manage urgent projects efficiently. We provide quick turnarounds while maintaining high quality, ensuring your needs are met promptly.

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